Marketing Officer at Towntalk

Towntalk is a technology company that builds predictive models using expansive data on local contexts to keep people, businesses and governments ahead of pressing challenges.

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We are recruiting to fill the position of a Marketing Officer

Scope

•Assist the Marketing Manager in managing the department’s activities.
•Responsible for the successful execution of approved marketing strategy
•Track and record marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
•Establish and implement advertising and promotional campaigns for products or services on various media.
•Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.

Duties

•With the guidance of the Marketing Manager, responsible for the development of content such as press releases, feature pieces and digital content.
•Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online channels.
•Foster and maintain close relationships with key journalists, editors, online influencers, blogs, and other influential contacts within the media as appropriate.
•Day-to-Day management of relevant agencies to ensure compliance with terms of engagement/scope of work and successful achievement of marketing objectives.
•With the support of the Digital Agency, development, planning and implementation of digital marketing campaigns, including web, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), email, social media and display advertising.
•Identify tactical opportunities in the market that tie in with our brand positioning and launch creative campaigns to leverage these tactical opportunities.
•Development of RAG work plans for flawless execution of weekly tasks and monitoring of timelines to ensure deadlines are not missed.
•Other duties as directed and required by the Company.

Qualification / Experience

•BSc/BA in Marketing or any subject in the Social Sciences, Administration or Humanities.
•2 – 3 years’ prior experience as a Marketing Officer or a related role.
•Solid understanding of marketing techniques and principles and ability to implement new and innovative marketing strategies

Skills/Knowledge:

•Excellent communication skills (verbal and written)
•Knowledge of social media and web analytics with proven experience executing digital/social media campaigns.
•Exemplary organizational and multitasking skills.
•Strong content development skills.
•Strong written and verbal communication skills.
•Strong interpersonal skills.
•Must be tech-savvy.
•Ability to work in a fast-paced environment.
•Good understanding of digital analytics would be an advantage.
•Experience of successfully managing a diverse range of stakeholders would be an advantage.

Behavioural Competencies:

•Independence: Proactive and able to act independently while delivering tasks on time.
•Problem-solving: Critical thinking, Analytical and Problem-solving skills.
•Team: Work effectively with a cross-functional team.
•Demonstrated commitment to helping others

Application Closing Date
15th March, 2021

How to Apply
Interested and qualified candidates should send a Cover Letter and CV to: recruitment@towntalk.ng using the Job Title as subject of the email.

 

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