Marketing Officer at Westfield Consulting

Westfield Consulting – Our innovativeness and excellence in service delivery has made us a first choice to our growing clientele in various sectors. We have successfully achieved a positive work force attitude, engineering a more motivated and committed workforce for our clients with notable results in target achievements and consistent increase in their bottom line.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos
Employment Type: Full-time

Job Summary

  • Oversees the Company’s marketing campaigns both internally and externally and plays a key part in communicating the organizations marketing message.

Duties and Responsibilities

  • Acquire in-depth knowledge on business development practices, marketing activities, prospective clients and industry trends
  • In-depth knowledge of the company’s business line and optimum promotion of all services and product to prospective client
  • Research the market for identifying new business opportunities
  • Respond to the client queries regarding the products in a timely fashion
  • Develop business and marketing plans to achieve revenue goals
  • Involved in company’s branding, product advertising, packaging, media communication activities such as advertisement (online and offline), marketing collaterals, web site and social media optimization
  • Writing of technical business proposals (commercial and financial), bill of quantity and quotation for contract bidding
  • Bidding tendering
  • Maintain a knowledge repository of clients, referrals, RFPs, prospects and presentations
  • Close attention to clients referrals, RFPs etc. and have complete understanding before execution
  • Develop strong customer relationships in order to generate high volume of prospective clients
  • Manage customer calls and appointments effectively for new opportunities
  • Participate in industry forums, client discussions, and conferences as a representative of the organization
  • Determine cross-selling opportunities among different offices
  • Develop a sound and applicable client retention strategies
  • Analyze the current and past budgets, expenses, sales, revenues and product deficiencies in order to provide recommendations for business growth and problem resolution
  • Prepare the annual marketing budget and track the expenses against the budget
  • Develop creative strategies to retain the clients including interviewing them to take their feedback and incorporate it into the growth plan
  • Supervise the client relationship management database and utilize it to manage customer contacts and mailing lists
  • Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, seminars and other social gathering
  • Creating and developing new innovative ways to communicate the company message to new and existing customers
  • Developing and implementing an internal marketing programme
  • Plan, develop and deliver marketing strategies as agreed within timescales
  • Preparation (compilation of all documents required) of quotations, tenders and submission
  • Any other duty as assigned by management.

Key Performance Indicators

  • Punctuality
  • Integrity
  • Sales revenue
  • Feed-back from Clients
  • Customer service/satisfaction
  • ROI on marketing channels
  • Reach volume.

Qualifications

  • Bachelor’s Degree qualification with a minimum of 3 years work experience.

Application Closing Date
13th September, 2021.

How to Apply
Interested and qualified candidates should send their CV to: cvs@westfield-consulting.com using the Job Title as the subject of the mail.

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Marketing Officer

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